💚 💚 💚 Assembled Driver shafts with adapter tip installed - choose your custom build!

Custom Alpha Golf Clubs, Fitted to Your Game

Most clubs are built for an average golfer. We design Alpha and Silver Diamond heads ourselves and build each club to order in our Chatsworth shop, so the shaft, length and grip are right for you.

4.9 out of 5 from 73,000+ verified reviews on Shopper Approved

Alpha C3 Tour Forged iron
C3 Tour Forged
Alpha Vx iron
Alpha Vx
Alpha C2 Fly Forged iron
C2 Fly Forged

Choose where to start

Build my clubs

Know the club you want? Pick the head, then your shaft and grip.

Find my best iron model

Not sure which iron suits you? Answer 10 questions and we’ll recommend one.

Meet the lineup

New to Alpha and Silver Diamond? See every head and who it is for.

  • Built in 1 to 3 business days
  • 1-year workmanship warranty
  • Grips installed free

Why a Custom Shaft Beats a Stock Shaft

Clubs sold off the rack come with one stock shaft, picked to suit as many golfers as possible. A shaft, length and grip chosen for you will usually be easier to hit.

What changesStock clubCustom Alpha build
ShaftOne model in a few flexesAny shaft we stock, matched to your swing
LengthOne standard lengthCut for your height
Swing weightWhatever the parts add up toOne target, so your set feels the same
GripOne grip in standard sizeAny grip, in your size, installed free
Steel iron shafts lying on a table beside an iron head
Iron shafts come in different flexes and weights. A custom build uses the one that fits you.

Why Order Your Alpha Clubs From Us

Thousands of shafts and grips

Fujikura, Project X, KBS, True Temper, Nippon, Golf Pride and more, in stock in our warehouse.

Easy to order

Pick the head, shaft and grip on one page. The whole build goes in your cart together.

Built in our own shop

Our club builders assemble every club in Chatsworth, in 1 to 3 business days once the parts are in stock.

1-year workmanship warranty

If a problem comes from our work, we fix it at no charge. See what it covers

Meet the Lineup

Irons, wedges, a driver, fairway woods, hybrids and a putter. Have us build any of them, or buy just the head.

Irons

Sold one club at a time

Alpha

C3 Tour Forged

For who: Confident ball strikers who want the softest forged feel and full control of their ball flight.

Forgiveness
Distance
Soft feel
Workability

Double-forged 1020 low-carbon steel · Thin top line, low offset, tour-grind sole · 3-iron to PW

$172 a head

Build this clubHead only

Alpha

C2 Fly Forged

For who: Most golfers, from mid to low handicaps: forged feel with a forgiving cavity behind the ball.

Forgiveness
Distance
Soft feel
Workability

Double-forged 1020 low-carbon steel · Perimeter-weighted cavity and progressive offset · 3-iron to lob wedge

$112 a head

Build this clubHead only

Alpha

Alpha Vx

For who: Golfers who want more distance and a higher, easier launch.

Forgiveness
Distance
Soft feel
Workability

Fast maraging steel face · Low, deep center of gravity for easy launch · 4-iron to PW

$152 a head

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Alpha

Response

For who: Golfers who slice the ball or have trouble getting it in the air.

Forgiveness
Distance
Soft feel
Workability

Built-in offset to straighten a slice · Deep cavity and wide sole · 4-iron to sand wedge

$70 a head

Build this clubHead only

Silver Diamond

Silver Diamond Vx

For who: Newer golfers and higher handicaps who want a forgiving, long iron at a lower price.

Forgiveness
Distance
Soft feel
Workability

Deep cavity back · Center of gravity set low for ball speed · 3-iron to lob wedge

$38 a head

Build this clubHead only

Silver Diamond

LX Tour

For who: Improving golfers who want a compact, tour-style iron without the forged price.

Forgiveness
Distance
Soft feel
Workability

304 stainless steel cavity back · Compact, modern blade length · 4-iron to sand wedge

$41 a head

Build this clubHead only

Iron fitter

Need help choosing an iron?

Tell us how you score, how far you hit a 7-iron and where your misses go. We’ll suggest the iron head we’d put you in, along with a shaft flex, length and grip size.

10 questions, about 2 minutes
Compare the irons
IronBest forDesignSet7-iron loftHead price
C3 Tour ForgedForged, for better playersDouble-forged 1020 low-carbon steel. Thin top line, low offset, tour-grind sole.3-iron to PW34°$172
C2 Fly ForgedBest-selling Alpha ironDouble-forged 1020 low-carbon steel. Perimeter-weighted cavity and progressive offset.3-iron to lob wedge33°$112
Alpha VxForgiveness and distanceFast maraging steel face. Low, deep center of gravity for easy launch.4-iron to PW32°$152
ResponseFights a sliceBuilt-in offset to straighten a slice. Deep cavity and wide sole.4-iron to sand wedge32°$70
Silver Diamond VxForgiving distance at a lower priceDeep cavity back. Center of gravity set low for ball speed.3-iron to lob wedge31°$38
LX TourCompact, tour-style shape304 stainless steel cavity back. Compact, modern blade length.4-iron to sand wedge30.5°$41

Wedges, Woods & Putter

8 heads

Wedges · Alpha

ProSpec

A double-forged wedge with a sole shaped to open the face easily around the green.

Double-forged 8620 carbon steel, black smoke finish · Bevel cut-back sole, 90 reverse mills on the face · 52°, 56° and 60°, right hand

$273

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Wedges · Silver Diamond

MDC

A classic tour shape with sharp U-grooves, in the three lofts you use most.

52°, 56° and 60° · Bounce matched to each loft: 8°, 14°, 4° · Right or left hand

$38

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Driver · Alpha

Vx Tour

A 460cc titanium driver with adjustable loft and sliding weights. USGA conforming.

15-3-3-3 titanium body, 460cc · 9°, 10.5° or 12° through the adapter · Magnetic headcover included

$691

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Fairway woods · Alpha

RX Low Pro

Easy-launch fairway woods in eight lofts, from a 13° strong 3-wood to a 36° 15-wood.

Low profile for effortless launch · Deep, back center of gravity · Zipper headcover included

$100

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Fairway woods · Alpha

Vx Fairway

Sliding heel and toe weights let us tune spin, in a 15° 3-wood and a 19° 5-wood.

Adjustable sliding weights · 15° 3-wood or 19° 5-wood · Zipper headcover included

$403

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Hybrids · Alpha

Vx Hybrid

A hot face and a wide sole that make long shots easy, in 19°, 22° and 25°.

High-speed face · Wide sole and low, deep weight · For any skill level

$360

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Hybrids · Silver Diamond

RM-5 Hybrid

A low, deep center of gravity launches the ball high, and it is much easier to hit than a long iron.

Low, deep center of gravity · High launch that stops quickly · Right or left hand

$51

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Putter · Silver Diamond

MDC Putter

431 stainless steel with balanced weighting for a soft feel and a consistent roll.

431 stainless steel, 348 g · Straight putter shaft · Right or left hand

$48

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How Ordering Works

Pick your club

Choose a club and head in the builder. For irons, Find my best iron model can choose for you.

Choose your shaft and grip

The builder only shows shafts that fit your head. Grips are installed free.

Set your specs

Length, swing weight, driver loft and grip logo all start at standard. Change what you need.

We build it

Our shop builds your clubs in 1 to 3 business days once every part is in stock.

Build Your Clubs

Pick your club and head, choose any shaft and grip that fit, then set your length, swing weight and grip logo. Everything goes in your cart in one step.

  • Built in 1 to 3 business days
  • 1-year workmanship warranty
  • Grips installed free

Choose your club

Not sure which club or head to pick?Griffin, our fitting assistant, can help you choose. He answers right away.

Simple Pricing

a club to build

You pay for the head, the shaft and the grip you choose, plus a club for the build. Grip installation is free, with no setup fee and no minimum.

1 to 3 business daysto build, once every part is in stock
At checkoutyour shipping options and delivery dates

Every build includes

  • Shaft tip-trimmed and installed
  • Cut to your playing length
  • Swing weight built to your target
  • Grip installed free
  • Final inspection before it ships
  • 1-year warranty on our work

Built in Our Chatsworth Shop

Every club is built by our own club builders, never sent out. Here’s the work, start to finish.

Golf shafts on a club measuring ruler, with a marker and a wrench
Every shaft is measured and cut to your playing length.
  1. Head checked against your order
  2. Shaft tip-trimmed for each club to the maker’s spec
  3. Ferrule fitted and shaft epoxied into the head
  4. Cut to your playing length
  5. Swing weight built to your target
  6. Grip installed to your size and logo spec
  7. Final inspection before it ships

1-Year Workmanship Warranty on Every Build

If a problem comes from our work, we fix it at no charge. If a part fails, we help you with the maker’s warranty claim.

The warranty runs for 1 year from the day your clubs are delivered. Text (408) 475-7570 or email help@grips4less.com with photos of the whole club and the problem area, and we’ll take it from there.

What it covers

  • Improper shaft or adapter installation
  • A loose clubhead, adapter or ferrule caused by assembly
  • The wrong shaft, grip or component installed
  • A build that doesn’t match the specs on your order
  • Grip installation issues

Not covered: damage from impact, abuse or misuse, or a club later reshafted, re-tipped, cut or altered by someone else. Read the full warranty and service policy

From Our Fitters and Customers

What a master fitter and our customers say about Alpha clubs and our shop’s work.

“I tested the Alpha Vx irons… and they’ve gone in my bag. I’m all Alpha again.”
J. “Doc” Griffin, Int. Top-100 Master Fitter and Instructor
★★★★★
“I’ve played a couple of rounds with them now and am 100% satisfied. Distance and accuracy are exactly what I was hoping for.”
Jason P., verified buyer, Alpha RX Low Pro fairway woods
★★★★★
“Love the Alpha line. Custom and tour level without the huge mark up”
Lynn B., verified buyer, Alpha Vx fairway wood
★★★★★
“Alpha VX 3 wood is excellent, with sliding weights to adjust for my swing.”
James W., verified buyer, Alpha Vx fairway wood
★★★★★
“Received shaft, it is well crafted and beautiful. Every detail including grip is exactly what I was hoping for.”
Bobby O., verified buyer, VA
★★★★★
“The process is very easy and the tools to set up the shaft specs on the website are very easy to use. Delivery was prompt.”
Douglas L., verified buyer, NY

Club reviews are from verified buyers on our product pages. Our shop is rated 4.9 out of 5 from 73,000+ verified customer reviews on Shopper Approved.

“Simple truly is better.”

Alpha Golf’s design philosophy
2000
Alpha Golf founded
1 physicist, 2 engineers
The team behind Alpha and Silver Diamond
Almost 30 years
Kent Sports designing and making golf equipment

Who Designs Alpha Clubs

Alpha Golf was founded in 2000 by a physicist with decades of research and design for the aerospace industry. Today he designs Alpha and Silver Diamond clubs with two engineers on our team.

Within a few years, Alpha’s drivers, woods and irons were earning praise from industry experts and Tour professionals. The team still works on titanium shaping, manufacturing and club fitting today.

Alpha calls its approach Truth in Design. Every feature has to help distance, accuracy, playability or feel, or it gets left out. Silver Diamond comes from the same team at Kent Sports and is our value line of irons, wedges and putters.

Alpha clubs have always been meant to be fitted to the golfer, which is why we sell them as custom builds.

Alpha x ROG Prizma shafts in Viper Green and Ultraviolet
Alpha x ROG Prizma in Viper Green and Ultraviolet.

Pair It With an Alpha Shaft

Alpha designs shafts too. Pick any of them at the shaft step of the builder.

  • Alpha x ROG Prizma Viper Green

    Low launch, built on the Platinum design from 30T mid modulus carbon in a tri-modulus construction. Green chameleon finish, S or X flex, 67 to 70 g.

    Driver and fairway woods · $287

  • Alpha x ROG Prizma Ultraviolet

    Mid-high launch from the same Prizma build, in a violet finish that shifts in the light. R, S or X flex, 66 to 69 g.

    Driver and fairway woods · $287

  • Alpha Platinum

    Mid launch in every weight and flex, from Alpha’s S-Carbon 500 modulus fiber. Graphite for irons (50 to 73 g) and for drivers and fairway woods (47 to 78 g).

    Irons from $75 · Woods from $81

“I’ve used hundreds if not thousands of Alpha Shafts in my custom club shop since at least 2003.”
Ken Hurlbert, Certified Personal Clubfitter, Golfcraft Custom Clubs, Bakersfield, CA
See every Alpha shaft

Custom Golf Club FAQ

Who designs Alpha golf clubs?

Our own team: the physicist who founded Alpha Golf in 2000, after decades of research and design for the aerospace industry, and two engineers. Together they design Alpha and Silver Diamond clubs. Kent Sports, the company behind Alpha, has been designing and making golf equipment for almost 30 years.

What’s the difference between Alpha and Silver Diamond?

Alpha is the performance line: the forged C2 and C3 irons, the Vx irons, driver, fairway woods and hybrid, the Response irons and the RX Low Pro fairway woods. Silver Diamond, also from Kent Sports, is the value line: the Silver Diamond Vx and LX Tour irons, the MDC wedges and the MDC putter.

Is a custom shaft better than a stock shaft?

For most golfers, yes. A stock club comes with one shaft model in a few flexes, at a standard length with a standard grip. If your swing speed, height and hand size are close to average, that can work fine. If they aren’t, a shaft flex and weight chosen for your swing, a length cut for your height and a grip in your size will usually make the club easier to hit well. That is how we build every Alpha and Silver Diamond club.

How do I know which iron is right for my game?

Try Find my best iron model. It asks ten questions about your scores, 7-iron carry, usual miss, tempo, height, glove size and budget, then suggests the iron head we’d fit you in, with a shaft flex, length, swing weight and grip size. From there you can buy the heads or have us build the set. For other clubs, the lineup says who each head is for, and our fitters or Griffin can help you choose.

Can I order just one or two irons?

Yes. Every iron is built and sold one club at a time. Pick a set in the builder, or tap single irons to replace a club, add a long iron, or build one 7-iron to try a head before you order the set.

Can I buy just the club head?

Yes. Every iron head is sold on its own, one club at a time. Tap Head only under any iron in the lineup, or Buy the heads only on your iron fit.

What is swing weight?

Swing weight is how heavy the clubhead feels when you swing, measured on a scale like D2. We set a target from your shaft and tempo and build every club to it, so your whole set feels the same. Grip size and length can move it slightly, and we get as close to your target as your parts allow.

Can I choose any shaft or grip?

Yes, from the thousands we stock. The builder shows only shafts with the right tip size for your head, so everything you see fits. Our usual picks come first.

How long does a custom build take?

We build your clubs in 1 to 3 business days once every part is in stock. Your shipping options and delivery dates are shown at checkout. If a part is on order, we contact you with timing before we start.

Do you build left-handed clubs?

Yes. Choose a club that comes left-handed in the builder and pick Left-handed. Today those are the Silver Diamond LX Tour irons, the RX Low Pro fairway woods (3, 5, 7 and 9-wood), the RM-5 hybrids, the MDC wedges and the MDC putter. The other heads are made right-handed, and we are bringing in more left-handed irons.

Can I change or return a custom club?

You can change your order any time before assembly starts. Just contact us. Because every club is built to your specs, custom-built clubs can’t be returned once they’re assembled.

How much does a custom club cost?

You pay for the head, the shaft and the grip you choose, plus a club for the build. Grip installation is free. The builder shows every price before you add your build to the cart.

Is there a warranty?

Yes. Every build has a 1-year workmanship warranty from the day it’s delivered. If a problem comes from our work, we fix it at no charge, and if a part fails, we help you with the maker’s warranty claim.

Not Sure? Ask Us Before You Order

Our fitters will help you choose, and advice is always free.

Text(408) 475-75708am to 1pm PT, then (818) 473-9086 until 5pm. We reply within the hour.
Call(818) 725-9720 ext. 1Monday to Friday, 8am to 4:30pm PT
Emailhelp@grips4less.comWe reply within 1 business day
Chat with GriffinOur fitting assistantTap Griffin at the bottom of any page

Start Your Build

The build is a club and takes 1 to 3 business days once the parts are in stock. Our work is covered for 1 year.

Build my clubsFind my best iron model

Built by the Grips4Less team in Chatsworth, California. Family owned since 1991.
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