Privacy policy
GRIPS4LESS
PRIVACY POLICY
Last Updated: September 18, 2026
Introduction
Grips4less is a family-owned business committed to protecting the privacy and security of our customers and website visitors.
This Privacy Policy applies to the website https://www.grips4less.com and any related online services that link to this Privacy Policy (collectively, the "Site").
This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information and describes the rights available to individuals under applicable privacy laws, including the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, the "CCPA").
By accessing or using our Sites, you acknowledge the practices described in this Privacy Policy.
Information We Collect
Information You Provide Directly
We may collect information you provide to us, including:
- Name
- Email address
- Telephone number
- Billing address
- Shipping address
- Account information
- Order history
- Customer support communications
- Product reviews and feedback
Payment Information
Payments are processed through third-party payment providers. Grips4less does not store complete credit card numbers or payment card information on its servers.
Information Automatically Collected
When you use our Sites, we may automatically collect:
- IP address
- Browser type
- Device information
- Operating system
- Referring URL
- Pages viewed
- Products viewed
- Search activity
- Date and time of visits
- Website interaction information
- Approximate geolocation derived from IP address
- Communications with our AI shopping assistant, including chat messages, product preferences, and information voluntarily provided through the assistant.
Information Obtained from Third Parties
We may receive information from:
- Advertising partners
- Analytics providers
- Social media platforms
- Payment processors
- Shipping and fulfillment providers
- Other service providers supporting our business operations
How We Use Personal Information
We may use personal information to:
- Process and fulfill orders
- Provide customer support
- Communicate regarding orders and products
- Process payments
- Ship products
- Create and maintain customer accounts
- Improve our Sites and products
- Conduct analytics
- Detect and prevent fraud
- Secure our Sites and systems
- Send marketing communications
- Measure advertising effectiveness
- Comply with legal obligations
- Establish, exercise, or defend legal claims
- Provide AI-powered shopping assistance, personalized product recommendations, and related customer support.
How We Disclose Personal Information
We may disclose personal information to:
Service Providers and Contractors
Including providers of:
- Payment processing
- Website hosting
- Shipping and logistics
- E-commerce operations
- Customer support
- Marketing services
- Analytics services
- Security services
- Artificial intelligence and automated customer assistance services.
Advertising and Analytics Partners
We may disclose information to advertising and analytics providers to support marketing, audience measurement, analytics, and advertising activities.
Legal and Regulatory Authorities
We may disclose information:
- To comply with applicable law
- To respond to lawful requests
- To enforce agreements
- To protect our rights or property
- To prevent fraud or unlawful activity
Business Transactions
Personal information may be transferred in connection with:
- Mergers
- Acquisitions
- Asset sales
- Reorganizations
- Financings
- Bankruptcy or similar proceedings
Advertising and Targeted Advertising
We use third-party advertising and analytics services to improve our Sites, understand customer interests, and provide relevant advertising.
Our Sites use cookies, pixels, and similar technologies that may support targeted advertising, audience measurement, analytics, and remarketing.
Additional information is available in our separate Cookie Policy.
Data Retention
We retain personal information only for as long as reasonably necessary to:
- Provide products and services
- Process transactions
- Maintain business records
- Comply with legal obligations
- Resolve disputes
- Enforce agreements
- Protect our business interests
Retention periods vary based on the nature of the information and applicable legal requirements.
Data Security
We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and destruction.
No method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Children's Privacy
Our Sites are not directed to children under 13 years of age, and we do not knowingly collect personal information from children under 13.
Third-Party Websites
Our Sites may contain links to third-party websites. We are not responsible for the privacy practices or content of third-party websites.
Griffin – AI Shopping Assistant
Our website offers Griffin, an AI-powered shopping assistant that helps customers find products, obtain recommendations, and receive customer support. Griffin is an automated AI system, not a human representative.
When you interact with Griffin, we may collect and process information you provide during your conversations, including your questions, product preferences, equipment information, and other information you choose to share. We may also use information about your browsing activity, selected products, and, if you are signed into your account, relevant account and order information to provide personalized assistance.
We use this information to respond to inquiries, recommend products, provide customer support, improve our services, and maintain the security and functionality of the assistant. We may retain conversation records and related information for these purposes in accordance with our data retention practices.
Information processed through Griffin may be shared with third-party service providers, including Anthropic (our AI technology provider), and providers supporting our website, customer service, data storage, and communications. These providers process information in connection with providing services to us.
Griffin may offer optional features that allow you to save your product preferences or equipment information, resume previous conversations, or submit customer support requests. Information saved through these features may be retained until you delete it or it is no longer reasonably necessary for the purposes described in this Privacy Policy, subject to applicable legal requirements.
You may request access to, correction of, or deletion of personal information associated with Griffin, subject to applicable law, using the contact information and procedures described in this Privacy Policy. We do not use Griffin conversation information for cross-context behavioral advertising or sell such information, as those terms are defined under applicable California privacy law.
CALIFORNIA PRIVACY NOTICE
This California Privacy Notice supplements the information contained elsewhere in this Privacy Policy and applies solely to California residents.
For purposes of this section, "Personal Information," "Sensitive Personal Information," "Sell," "Share," and related terms have the meanings assigned by the CCPA.
Categories of Personal Information Collected
During the preceding twelve (12) months, we may have collected the following categories of Personal Information:
Identifiers
Examples include:
- Name
- Email address
- Postal address
- Telephone number
- IP address
- AI-generated product recommendations and customer preferences
California Customer Records Information
Examples include:
- Billing information
- Shipping information
- Purchase information
Commercial Information
Examples include:
- Products purchased
- Order history
- Shopping activity
Internet or Electronic Network Activity Information
Examples include:
- Site usage
- Browsing history on our Sites
- Device information
- Cookie data
Geolocation Data
Examples include:
- Approximate location derived from IP address
Audio, Electronic, or Similar Information
Examples include:
- Customer service communications
Inferences
Examples include:
- Product preferences
- Customer interests
Sources of Personal Information
We collect Personal Information from:
- You directly
- Your interactions with our Sites
- Cookies and similar technologies
- Service providers
- Advertising partners
- Analytics providers
- Social media platforms
Business and Commercial Purposes
We use Personal Information for:
- Order fulfillment
- Customer support
- Site operation
- Marketing
- Analytics
- Advertising
- Fraud prevention
- Security
- Legal compliance
Categories of Personal Information Disclosed for Business Purposes
During the preceding twelve (12) months, we may have disclosed:
- Identifiers
- Customer records information
- Commercial information
- Internet activity information
- Geolocation information
- Inferences
to:
- Payment processors
- Hosting providers
- Shipping providers
- Marketing providers
- Analytics providers
- Customer support providers
- Technology service providers
Categories of Personal Information Shared for Cross-Context Behavioral Advertising
During the preceding twelve (12) months, we may have shared the following categories of Personal Information for cross-context behavioral advertising:
- Identifiers, such as online identifiers and IP addresses
- Device identifiers
- Internet or other electronic network activity information, such as browsing activity and interactions with our Sites and advertisements
- Commercial information, such as information regarding products viewed or purchased
- Inferences drawn from the foregoing information
We may have shared these categories of Personal Information with advertising and marketing technology providers, including:
- Meta Platforms (Facebook and Instagram)
- Microsoft Advertising (Bing)
- Other advertising technology providers that we use to provide, measure, or personalize advertising
Certain other service providers, including Omnisend, Postscript, Privy, Judge.me, Smile.io, and Shopify, may collect or receive Personal Information in connection with providing e-commerce, communications, analytics, reviews, loyalty, marketing, or other services to Grips4less. Such disclosures are not necessarily "sharing" for cross-context behavioral advertising under applicable law and are addressed elsewhere in this Privacy Policy, as applicable.
Sale or Sharing of Personal Information
Grips4less does not sell Personal Information for monetary compensation.
However, certain advertising and analytics activities involving cookies, pixels, and similar technologies may constitute a "sale" or "sharing" of Personal Information under California law.
California residents have the right to opt out of such activities.
Sensitive Personal Information
Grips4less does not use or disclose Sensitive Personal Information for purposes that would require offering a right to limit use of Sensitive Personal Information under the CCPA.
Any Sensitive Personal Information collected is used solely for business purposes permitted by California law.
California Privacy Rights
California residents may have the following rights:
Right to Know
You may request:
- Categories of Personal Information collected
- Categories of sources
- Business purposes for collection
- Categories of third parties receiving information
- Specific pieces of Personal Information collected
Right to Access
You may request access to Personal Information we maintain about you.
Right to Correct
You may request correction of inaccurate Personal Information.
Right to Delete
You may request deletion of Personal Information, subject to legal exceptions.
Right to Data Portability
You may request a portable copy of certain Personal Information.
Right to Opt Out of Sale or Sharing
You may direct us not to sell or share Personal Information.
Right to Non-Discrimination
We will not discriminate against you for exercising any privacy rights available under California law.
Authorized Agents
California residents may designate an authorized agent to exercise their privacy rights on their behalf.
We may require proof of authorization and identity verification before fulfilling certain requests.
Exercising Privacy Rights
Requests may be submitted by contacting:
Grips4less
20500 Plummer Street
Chatsworth, California 91311
Email: contact@grips4less.com
Phone: (818)-725-9720
Changes to this Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page together with an updated "Last Updated" date.
Contact Information
Grips4less
20500 Plummer Street
Chatsworth, California 91311
Email: contact@grips4less.com
Phone: (818)-725-9720