Last Updated: September 18, 2026
Introduction
This Cookie Policy applies to https://www.grips4less.com (the "Site").
Kent Sports, Inc. ("Kent Sports," "Company," "we," "our," or "us") d/b/a Grips4Less uses cookies, pixels, web beacons, tags, and similar technologies ("Cookies") on our Sites to provide functionality, improve user experience, analyze website performance, and support advertising and marketing activities.
This Cookie Policy explains the types of Cookies we use, why we use them, and the choices available to you.
What Are Cookies?
Cookies are small text files that are stored on your computer, smartphone, tablet, or other device when you visit a website. Cookies allow websites to recognize devices, remember preferences, improve functionality, and collect information regarding how visitors interact with a website.
Some Cookies are placed directly by Kent Sports, while others are placed by third-party service providers acting on our behalf or for their own business purposes.
Types of Cookies We Use
Strictly Necessary Cookies
These Cookies are necessary for the operation of our Sites and cannot be disabled through our cookie preference tools.
Examples include Cookies used for:
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Shopping cart functionality
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Checkout and payment processing
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Website security
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Fraud prevention
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User authentication
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Site administration
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Session management
Without these Cookies, certain portions of the Sites may not function properly.
Analytics Cookies
These Cookies help us understand how visitors interact with our Sites and allow us to improve performance and user experience.
Analytics Cookies may collect information such as:
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Pages visited
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Products viewed
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Time spent on pages
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Traffic sources
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Device and browser information
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Website performance metrics
We currently use Google Analytics and may utilize other analytics providers from time to time.
Advertising, Marketing, and Retargeting Cookies
These Cookies and similar technologies help us advertise and market our products and services, understand advertising and marketing effectiveness, personalize your experience, and show you more relevant advertisements and communications.
These technologies may be used to:
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Measure advertising and marketing performance
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Build advertising audiences
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Deliver personalized advertising and marketing
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Retarget users who have visited our Sites
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Track conversions
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Analyze campaign effectiveness
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Support email and SMS marketing
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Personalize Site content, offers, and promotions
Google Technologies
Kent Sports may use Google technologies, including:
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Google Analytics
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Google Ads
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Google Remarketing
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Google Tag Manager
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Google Conversion Tracking
Google may use Cookies and similar technologies to:
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Analyze Site usage
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Measure advertising effectiveness
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Build advertising audiences
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Deliver advertising based on prior visits to our Sites
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Track conversions and interactions with advertisements
Additional information regarding Google's privacy practices can be found at:
https://policies.google.com/privacy
Meta Technologies
Kent Sports may use Meta technologies, including:
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Meta Pixel (formerly Facebook Pixel)
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Facebook Ads
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Instagram Ads
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Meta advertising and analytics tools
Meta may use Cookies and similar technologies to:
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Measure advertising effectiveness
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Build audiences
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Deliver targeted advertisements
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Retarget visitors to our Sites
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Track conversions
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Provide advertising analytics
Additional information regarding Meta's privacy practices can be found at:
https://www.facebook.com/privacy/policy/
Microsoft Technologies
Kent Sports may use Microsoft advertising and analytics technologies, including Microsoft Advertising (Bing Ads) and related conversion tracking and remarketing technologies.
Microsoft may use Cookies and similar technologies to:
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Measure advertising effectiveness
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Track conversions
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Build advertising audiences
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Deliver targeted and retargeted advertisements
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Analyze interactions with advertisements and our Sites
Additional information regarding Microsoft's privacy practices can be found at:
https://privacy.microsoft.com/privacystatement
Marketing and E-Commerce Technologies
Kent Sports may also use technologies provided by third-party marketing, e-commerce, customer engagement, and Site functionality providers, including:
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Omnisend
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Postscript
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Privy
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Judge.me
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Smile.io
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Shopify
These providers may use Cookies, pixels, tags, local storage, or similar technologies, depending on the services and features we use, to:
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Support and personalize our Sites and online store
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Provide email and SMS marketing functionality
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Measure engagement with marketing campaigns
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Personalize offers, promotions, and Site content
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Support customer reviews, ratings, and loyalty or rewards programs
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Remember user preferences and interactions
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Measure conversions and Site activity
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Provide analytics and improve the effectiveness of our Sites and marketing
The information collected and the specific technologies used may vary depending on the services and features enabled on our Sites.
Other Providers
From time to time, Kent Sports may engage additional providers offering:
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Advertising services
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Analytics services
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Social media functionality
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Customer engagement tools
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Marketing automation services
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E-commerce functionality
These providers may utilize Cookies or similar technologies consistent with this Cookie Policy.
Cookie Inventory
The specific Cookies used on our Sites may change periodically as we:
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Modify Site functionality;
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Engage new vendors or service providers;
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Launch new advertising campaigns;
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Add analytics tools; or
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Make operational improvements.
To provide the most accurate and current information, Kent Sports maintains a separate Cookie Inventory identifying, to the extent reasonably available:
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Cookie name;
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Cookie provider;
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Cookie category;
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Cookie purpose;
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Cookie duration; and
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Whether the Cookie is strictly necessary.
The current Cookie Inventory can be accessed at: Cookie Inventory List
or through the Cookie List link available on the Sites.
The Cookie Inventory is incorporated into this Cookie Policy by reference and may be updated from time to time without requiring amendment of this Cookie Policy.
Users should consult the Cookie Inventory or Cookie Settings tool for the most current information regarding Cookies deployed on the Sites.
Cookie Choices and Controls
You may manage your Cookie preferences through:
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Your web browser settings;
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The Cookie Settings tool available on our Sites;
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Industry opt-out programs; and
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Advertising platform preference tools.
Please note that disabling certain Cookies may affect the functionality of the Sites.
Google Ad Settings
https://adssettings.google.com
Meta Ad Preferences
https://www.facebook.com/adpreferences
Network Advertising Initiative
https://optout.networkadvertising.org
Digital Advertising Alliance
https://optout.aboutads.info
California Notice Regarding Cookies
Certain analytics and advertising Cookies may constitute the "sale" or "sharing" of Personal Information, or the use of Personal Information for cross-context behavioral advertising, as those terms are defined under the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA").
California residents have the right to direct Kent Sports not to sell or share their Personal Information.
California residents may exercise these rights by:
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Using the Cookie Settings tool available on our Sites;
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Clicking the "Do Not Sell or Share My Personal Information" link available on our Sites; or
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Contacting us using the information provided below.
Global Privacy Control
Kent Sports recognizes and honors Global Privacy Control ("GPC") signals where required by applicable law.
When a valid GPC signal is received, we will treat that signal as a request to opt out of activities that constitute the sale or sharing of Personal Information associated with that browser or device, to the extent required by law.
Changes to This Cookie Policy
Kent Sports may update this Cookie Policy from time to time. Any changes will be posted on this page together with a revised "Last Updated" date.
Contact Us
Kent Sports, Inc.
20500 Plummer Street
Chatsworth, California 91311
United States
Email: contact@grips4less.com
Phone: (818)-725-9720
Website Covered by This Policy
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https://www.grips4less.com
Kent Sports encourages users to review both this Cookie Policy and the Cookie Inventory periodically for the most current information regarding our use of Cookies and tracking technologies.