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Golf Grip Brand Guide: Compare the Top 6 Brands

Not sure which grip brand fits your game? This guide breaks down the six most popular grip brands we carry — construction, feel, weather performance, and who each one is built for — so you can make a confident decision before you buy.

Golf Pride

Golf Pride is the most-used grip brand on the PGA Tour and the starting point for most golfers shopping for replacements. Their lineup spans rubber, cord, and multi-compound constructions — from the entry-level Tour Velvet to the reduced-taper MCC Plus4, which is engineered specifically to reduce grip pressure in the lower hand.

The MCC Plus4 and New Decade MCC are their flagship swing grips: the upper hand is wrapped in cord for control and moisture management, while the lower hand is softer rubber for feel. The CP2 series goes the other direction — full soft rubber for players who want maximum cushion. Their Tour SNSR and Reverse Taper lines address the putter market.

Construction: Rubber, cord, and multi-compound (rubber + cord)
Feel range: Firm (Z-Cord, Tour Velvet Cord) to medium (MCC) to soft (CP2)
Weather performance: All-weather — the cord upper hand manages moisture effectively
Best for: Any handicap, any swing speed. The most versatile brand on the market.
Price point: $$ (mid-range — most models $9–$14)

Winn

Winn pioneered polymer and polyurethane grip materials in golf — a construction that produces one of the softest, most cushioned feels available. Their grips absorb shock at impact better than rubber equivalents, which is a meaningful benefit for players with arthritis, joint pain, or anyone who simply wants less vibration feedback.

The Dri-Tac series is their most popular: a tackified polymer that performs in wet conditions without cord. The Excel Wrap uses a wrap-style design for players who prefer that aesthetic and feel. Winn grips wear faster than cord or multi-compound grips — that is the trade-off for the softness — so players who replace their grips regularly will get the most from this brand.

Construction: Polymer / polyurethane
Feel range: Soft across the entire lineup — this is Winn's identity
Weather performance: Good — polymer stays tacky in light moisture; not ideal in heavy rain without cord
Best for: Players with arthritis, joint pain, high grip pressure, or those who prioritize feel over durability
Price point: $ ($7–$13 per grip)

SuperStroke

SuperStroke's original claim to fame is the putter grip — specifically, their non-tapered, oversized putter grips that lock the wrists out of the putting stroke. Their CrossLine, Zenergy Claw, Zenergy Flatso, and pistol-style models have accumulated dozens of Tour wins and are the dominant non-tapered putter grip on the market. The core benefit is reduced grip pressure with more consistent face angle through impact.

Their swing grip lineup — the REVL series — is newer and applies similar non-tapered thinking to full-swing clubs. The REVL Player is their firmest and most traditional option; the REVL Comfort prioritizes softness.

Construction: Polyurethane (swing grips); specialized polymer blend (putter grips)
Feel range: Medium (REVL Player) to soft (REVL Comfort); putter grips are firm by design
Weather performance: Good — performs in light to moderate moisture
Best for: Putter grip upgrades for any handicap; swing grips for players experimenting with reduced-taper profiles
Price point: $$–$$$ ($10–$20 per grip; putter grips tend toward the higher end)

Iomic

IOMIC is a Japanese grip brand with decades of market presence in Asia that has grown steadily in the US market. Their proprietary Elastomer material — marketed as IOMAX technology — is 100% waterproof, UV-resistant, and non-color-transferrable (the grip color will not bleed onto your glove). The Sticky series is their flagship: unusually tacky and soft for a rubber-alternative material, with notably low torque during the swing.

IOMIC grips run slightly smaller in diameter than Golf Pride standard, which makes them popular with players with smaller hands. The Sticky 2.3 and Sticky Evolution are their most popular models. Their X-Evolution line adds surface texture for players who want more traction.

Construction: Elastomer (proprietary rubber alternative)
Feel range: Medium-soft to soft — tacky feel is consistent across the lineup
Weather performance: Excellent — 100% waterproof; performs in rain without compromise
Best for: Players who prioritize wet-weather grip, want a tacky feel, or prefer a slightly slimmer profile than standard
Price point: $$$ ($15–$20 per grip)

JumboMax

JumboMax makes oversize and jumbo-diameter grips — and nothing else. That singular focus means every model in their lineup is engineered around the same performance principle: a larger grip diameter reduces hand tension, which can improve consistency and reduce fatigue, particularly for players who tend to overgrip.

JumboMax grips do not use standard sizing (undersize through jumbo). Instead, they run their own size system — Small through X-Large — based on hand circumference. Their Tour Series is their firmest, most traditional-feel option. The JMX UltraLite is their lightest at under 40g, making it popular with seniors and players optimizing swing weight. The STR8 Tech adds a non-tapered profile for players who want uniform diameter from butt to tip.

Construction: Polymer composite
Feel range: Medium-firm (Tour Series) to medium (ZenLite, UltraLite)
Weather performance: Good all-weather grip; polymer sheds water well
Best for: Players with larger hands, arthritis, tension issues, or those transitioning from standard to jumbo sizing
Price point: $$–$$$ ($14–$18 per grip)

Lamkin

Lamkin was recently acquired and their grip lineup is no longer available through us in the same way. If you were a Lamkin player, we've put together a full explanation of what happened and what your closest alternatives are.

Brand Construction Feel Weather Best For Price/Grip
Golf Pride Rubber, cord, multi-compound Firm to soft (varies by model) All-weather (cord upper hand) Any player — widest model range available $9–$14
JumboMax Polymer composite Medium-firm to medium Good — polymer sheds water well Large hands, arthritis, overgripping tendency $14–$18
Winn Polymer / polyurethane Soft — softest in category Good in light moisture Arthritis, joint pain, players prioritizing cushion $7–$13
SuperStroke Polyurethane Medium (swing); firm (putter) Good in light to moderate moisture Putter upgrades; non-tapered swing grip exploration $10–$20
IOMIC Elastomer (proprietary) Medium-soft to soft; very tacky Excellent — 100% waterproof Wet-weather play, smaller hands, feel-first players $15–$20
Lamkin Recently acquired — see alternatives
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