WinnLite™ grip technology lightens club weight for faster swing speed and increased distance. By shifting the balance point of the club downward, WinnLite™ technology increases the launch angle for higher ball flight while enhancing clubhead feel for superior shotmaking. The WinnLiteSoft™ grip features V17-Soft material for ultimate comfort, shock absorption, and feel. A portion of the grip's proceeds will go to the Troops First Foundation™ to recognize, honor, and support our brave men and women in uniform.